Over the past several days a twitch channel showed what appeared to be a man in a prison cell and allowed some control over the cameras and a timed viewer choice. The only tidbits of information we had a was a hash tag to use on twitter and some vague information regarding a new Square Enix reveal. People were immediately interested, but where I think Square Enix went wrong was the time frame they used for this viral marketing campaign. By making it last 3 days with timed countdowns to reveals and choices they didn’t give incentive for people to stay watching and focused the entire time, like you would want for the reveal of a major game. In this case the game in question being the next part of the Deus Ex franchise. Now I will be honest I did not watch the entire thing, and after I read about the leak confirming it was Deus Ex I stopped watching entirely, partly because I saw a lack of a point.
Now instead of a hash tag about progress the words we care about are “Mankind Divided” from what the developers(Eidos Montreal again) are telling us this game will take place shortly after Human Revolution and we will see the actual flash point of the human vs. augmented revolts. I personally can’t wait to see this story because as a fan of the series since the original Deus Ex, it will be pretty awesome to see all the events leading up to the creation of the factions from the original game and the causes of the societal tension that was a central theme of the original. We don’t know for sure if they have made the boss fights any better or if their promises of smarter AI is true or not yet, but from what we’ve seen in the screenshots so far I am already excited for the systems we are seeing being put into place and have a lot of hope for this addition to one of my favorite franchises.